In the focus group I did with HIV+ people on Sunday, someone raised a really interesting point.  There used to be all sorts of movies about AIDS, all with the same inevitable theme — death.  Someone gets AIDS, and they have to set their affairs in order, or reunite with their family, or even sue for their rights, as in Philadelphia.  I loved Tom Hanks in that movie, but he still died in the end.  
Nowadays, with antiretrovirals, there’s not as obvious a dramatic arc.  Tom Hanks gets HIV, goes on ARVs, and lives happily ever after in that loft with Antonio Banderas.  That’s not a story!  So stories about people living with HIV are just a lot less common these days, outside of some gay-oriented media that doesn’t always make it overseas.  (Given the importance that Christianity and Zulu traditional spirituality, both extremely conservative, play in the lives of the people I’ve met here, I can’t imagine Queer As Folk going over big in Kwa-Zulu Natal.)
However, that doesn’t mean that all those “HIV and then death” stories aren’t still out there — movies, especially, have a long afterlife.  And so the belief that AIDS is always already a death sentence persists and is reinforced.  The question then becomes: how do you tell a mainstream story in which someone’s survival on ARV isn’t miraculous or presented as a great triumph, but just the ordinary order of things?