Clive has posted a link to an interview about the whys and wherefores of his awesome blog Collision Detection, in which he discusses the ways the blog has made him, as a freelance journalist, a lot more findable for potential editors:
Google is the determiner of reality on-line and I know the way Google works. Blogs attract a lot of links; other bloggers link to you. You very quickly build up a huge amount of what's called "Google Juice." And sure enough, three months after I started the blog, with barely a couple dozen links pointing to me, I was already on the first page. Within a year, I was number one. Basically, I'm undislodgeable at this point in time.
Curious, I went and Googled just "Clive." Our boy comes in at number five, just ahead of Clive Owen and well before Clive Cussler. More Clivey than Clive Owen! I'm so proud.